Experiencing a dip in organic reach, audience engagement or conversions? Tackle your social media marketing hurdles head-on and stay ahead of the curve with Thrive Internet Marketing Agency’s growth-driven social media advertising services.
As your trusted social media advertising company, we leverage social media data to dissect your audience demographics, identify customer preferences and pain points and craft a social media advertising strategy that delivers unmatched results!
Make the Right Decisions for Your Brand With PPC Advertising
Achieve the Highest Yield at the Lowest Cost Possible
Social media advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
Thrive Internet Marketing Agency is your partner in navigating this complicated, ever-changing social media landscape. Since 2005, we have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
Discover how our social advertising strategies accelerated the online growth of these clients:
What Is Social Media Advertising?
Generate High-Converting Leads and Increase Sales Exponentially
In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.
What is social media advertising?
Social media advertising or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.
What is social media advertising’s edge over other digital marketing methods? Is it worth the investment?
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.
Have you got big goals for your company? Harness the power of paid social media to boost your digital marketing efforts and connect with customers who are ready to convert!
Advertising on Social Media: How Does It Differ From Social Media Marketing?
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.
Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.
Drive Greater Results With Paid Social Media
As more people use social media to connect with businesses, the amount of competition also increases. Let our social advertising agency refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.
Thrive Internet Marketing Agency is one of the most established social media advertising companies, providing conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.
Get in touch with our social media advertising company and discover the best social media platforms for business niches with unmet needs!
Why Your Business Needs To Use Social Media Advertising
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
Increase Follower Growth Rate
Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, Thrive has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!
Boost Organic Posts
Working on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.
Ramp Up Website Conversions
Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center's paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.
Drive More Clicks and Views
Online users are more active on various types of social media advertising channels because they offer a fun and easy way to interact with their favorite brands. In fact, advertising on Facebook helped a leading advisory firm generate 41,074 clicks, while its Twitter advertising campaign drove 625,932 impressions in only 10 months of activity.
Attract Qualified Leads
Depending on your marketing intent, social ads landing pages can be optimized to drive targeted leads and remarket to those that failed to convert on-site. A cohesive social networking ads strategy allows you to personalize your offer and split campaigns by age level, occupation or gender, capturing qualified leads and pulling them into your sales funnel.
Gain Actionable Insights
Which social networks ads delivered the highest impressions? Was your social media ads landing page effective? Advertising through social media gives you access to market insights and metrics, such as clicks, visits and comments, to measure your social media advertising effectiveness and guide future campaigns.
Offer a Clear Value Proposition
How can your brand fix a customer’s specific problem? Laser-focused social media advertising for businesses allows you to showcase the unique selling points (USPs) of your priority products or services and leverage compelling calls-to-action (CTAs) to motivate consumers to take real steps towards your desired action.
Generate Direct Sales
Whether you’re introducing new collections to past customers or deploying seasonal offers to motivate targeted consumers to purchase, launching time-sensitive offers is made easier and more profitable through social advertising. Paid social media campaigns are a convenient, low-cost option to influence consumers’ buying decisions and generate more sales.
Allocate Your Spending Wisely
Among the biggest advantages of social media advertising is that you can track data in real-time and set a realistic social networking ads budget for your campaign. An eCommerce store reached out to Thrive to handle its Facebook ads management and with about $8,000 in ad spend, we produced 170K in revenue within a 28-day attribution window.
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Leverage our PPC specialists’ knowledge and expertise in keyword research, PPC ads creation and pay per click campaign management. Get in touch with our PPC agency today and let’s begin your PPC audit!
Social Media Platforms Your Business Should Consider Using for Advertising
Global social media statistics reveal that, on average, online users visit more than six different social media platforms per month and spend approximately 2.5 hours using social media every day. With a myriad of social media platforms for business available today, coupled with your potential customers’ limited social media use, it’s important to choose the right channel to display your social media advertisements.
Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.
At Thrive, we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.
Social Media Platforms for Business Niches With Different Needs:
Facebook Advertising
Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Facebook social networks ads are typically approved within 24 hours, making it easier for you to get exposure within a couple of days!
Instagram Advertising
With approximately 1.07 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagements. Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.
Twitter Advertising
Are you considering advertising on Twitter to increase your site views and generate direct conversions? Many businesses, especially those in the eCommerce marketing industry, take advantage of a Twitter ad campaign to drive brand awareness and promote specific products for immediate sales. Social media advertising companies that support advertising on Twitter experiment with different Twitter ad campaign types, such as promoted tweets, promoted accounts, promoted trends and promoted moments, to obtain strong business results.
LinkedIn Advertising
Advertising on LinkedIn is recommended for business-to-business (B2B) marketers looking to maximize social media advertising effectiveness in driving lead generation. If your target market is C-suite professionals and industry experts, LinkedIn advertising is the solution for you. From an expansive audience and precise market data to multiple ad formats, such as Sponsored content, text ads, Sponsored InMail and dynamic ads, advertising on LinkedIn provides a degree of targeting accuracy that even the best social media platforms for business can’t match.
TikTok Advertising
TikTok has quickly blossomed into one of the most popular channels for social media advertising for businesses since its official launch in 2016. Today, numerous social media advertising agencies use TikTok advertising to build brand awareness, drive consumer advocacy and create brand authenticity. Unlike Facebook advertising management and many other types of social media advertising strategy, TikTok advertising makes it easy to create great campaigns through versatile ad formats like in-feed ads, branded hashtag challenge and brand takeover ads.
Pinterest Advertising
Does advertising on Pinterest make the most sense for your brand? Begin advertising on Pinterest and harness your full-funnel marketing potential! With a growing population of 400 million monthly active users, Pinterest serves as one of the most cost-effective social media and advertising channels to display your social networks ads and increase your goal completions. Like advertising on Facebook, Pinterest advertising also follows a pay-for-placement (P4P) system. This means you pay to promote your Pinterest ads on your chosen product Pins.
Reddit Advertising
oasting more than 100 thousand interest-based communities, Reddit proves to be one of the most cost-effective platforms to position your brand offerings in front of targeted audience segments and influence their purchase decisions. Compared to Google and other channels, advertising on Reddit offers a much easier way to reach your ideal audience based on their unique interests and content subscriptions. Reddit advertising companies can also take advantage of the platform’s ad creation features, including enhanced system performance, bid recommendations and advanced editing functionality to boost their Reddit advertising campaign performance.
How Much Does Social Media Advertising Cost?
Generate High-Converting Leads and Increase Sales Exponentially
The cost of social media advertising is relatively low compared to other advertising methods, such as print advertising, broadcast advertising and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.
Facebook advertising cost, Instagram advertising cost, Twitter advertising cost and other social media ad spending are based on different variables, including:
- Day of the week
- Location
- Season
- Audience demographics
For example, Facebook advertising companies handling Facebook ads management for brands in the apparel ($0.45 average CPC), travel and hospitality (0.63) or retail ($0.70) industries could expect lower cost per click than those in the finance ($3.77), consumer services ($3.08) or B2B market ($2.52).
Thinking of advertising using social media? Discover the average social ad spending of the six most popular social media platforms for business and let’s get your Facebook advertising management and paid social media campaigns started!
Thrive’s Social Media Advertising Services
Generate High-Converting Leads and Increase Sales Exponentially
Social Media Marketing
Running ads on social media is a surefire way to acquire new customers and repeat business – but our social and Facebook ads agency doesn’t just stop there. Besides social advertising and Facebook ad management services, we also offer social media marketing solutions to support your conversion rate optimization (CRO) efforts. Our social media marketing experts conduct in-depth social media audits to develop your marketing and launch sustainable campaigns.
Boost Organic Social Media Management
Thrive is more than just a social and Facebook advertising company: We serve as your social media managers. From building an effective social and Instagram advertising campaign and monitoring social media advertisement results to overseeing multiple social media accounts, our social media management firm can handle it all for you. We help you decide on the right social media platforms and marketing strategy for your business to bring in the most results and ensure your online growth.
Social Media Brand Management
Our social media advertising agency combines social media management and different types of social media advertising – such as Instagram, TikTok, LinkedIn and Facebook advertising services – to showcase your unique brand voice and ensure all customer touchpoints are covered. Our goal is to make your brand more inclusive and consistent across platforms. We can also connect you with our web design specialists to make your website ADA compliant and ensure all site elements align with your social branding.
Social Media Follower Growth
Build a robust social media presence and attract high-converting social media followers! Our social and Facebook advertising company representatives capitalize on data-driven social media marketing and advertising solutions, including Twitter, Pinterest and Facebook ad management services, to help you gain customer traction and increase your social media followers across platforms. We optimize your social profile, post engaging content, create a strategic posting schedule and launch targeted social media advertisements to achieve your growth goals.
ocial Media SEO
The benefits of social media and Facebook advertising services go beyond improving your social media presence. The right social media advertising and marketing strategy could bolster your brand exposure and drive qualified leads and traffic to your website. Our social advertising and Facebook ad agency representatives work closely with you to determine your best-performing website content, share it on your social media pages and boost its reach through laser-focused social media promotions and Facebook advertising services.
Website Design and Development
Build trust with potential clients by implementing consistent page branding on your social media pages. Our social and Facebook ad agency representatives collaborate with our web design experts to ensure your social share buttons are properly embedded on your website. We can also incorporate Facebook reviews, add social login features and embed YouTube videos on your site. Need impressive and interactive designs for your business pages and ads on social media? Contact our Facebook advertising agency and let’s talk about how we can help you.
Video Production
Incorporate video ads on your social and Facebook advertising strategy and get incredible engagement rates! Is your team lacking the skills and resources to create appealing video ads that fit the requirements of different social media advertising platforms for business? Our social media advertising and Facebook ad management services experts are here to help. We design video ads for mobile and sound-off viewing and keep your ads no longer than 15 seconds to encourage viewers to take action within the first three seconds.
Social Media Content Writing
Entrust your social media content writing to our social and Facebook advertising agency and let us help you cement your position as the go-to brand of customers. We conduct extensive market research, industry analysis and audience targeting strategy assessment to gain actionable insights and guide our content creation process. Our paid social media advertising experts also perform A/B testing before launching your social ads to ensure we develop well-optimized ad copies and landing page content that compel users to take immediate action.
Social Media Reputation Management
Do your Facebook advertising strategy and social media marketing tactics involve reputation management? Stay on top of conversations about your brand and don’t let any negative content tarnish your treasured reputation. Our social and Facebook advertising agency representatives work with Rize Reviews’ reputation managers to track your social media reviews, streamline your review response publishing process and leverage positive reviews on your paid social ads.
Why Choose Thrive for Your Social Media Advertising
Increase Your Leads, Signups and Sales
Thrive Internet Marketing Agency is one of the leading social media marketing and Facebook advertising companies in the United States. Throughout the years, we’ve helped hundreds of industry leaders bring outstanding business results through targeted ads on social media.
Put the power of social media advertising to work for your business by teaming up with Thrive! Here’s what you can expect when you choose our social and Facebook ads agency:
Profitable Advertising Goals
Our social and Facebook ad agency representatives schedule an initial consultation with your team to discuss your current social advertising goals, strategies and expectations. Based on our discussion, we formulate smart, realistic advertising objectives aligned with your financial capacity and marketing requirements.
Campaign Tracking and Reporting
The biggest challenge of social media advertising is tracking performance and ensuring a high return on advertising spend (ROAS). We work diligently to accommodate all necessary tracking systems that can be implemented and optimize your social media accounts regularly to achieve the best possible results.
Transparent Data Analysis
From your initial campaign audit to your monthly campaign performance, we provide you with detailed reports to ensure you know where your investment goes. We give you access to our client portal so you can gauge your social media advertising effectiveness and track your performance anytime you need.
Expert Consultations
Do you have an in-house social media team to manage your paid social media advertising campaigns but they still need expert training? Our social media managers are here to point your social media team in the right direction. We provide consulting and training to set your team on the right track.
Diverse Advertising Strategy
We keep track of the latest industry trends and social media algorithm updates to ensure your paid social media advertising strategy delivers profitable results. More importantly, we continuously explore new advertising opportunities for your business to keep your leads and conversions flowing.
Dedicated Social Media Advertising Strategist
Thrive comprises a team of social media advertising experts knowledgeable in running social ad campaigns on various platforms. We assign a dedicated account representative to manage your campaign and whom you can directly contact to address immediate questions or concerns you may have.